Our Brands and Businesses (2024)

Table of Contents
Our Brands & Businesses Our Real Estate Software Our Milestones FAQs References

About Us

Zillow Group’s foundation of trust is powering our next chapter: to build a seamless transaction experience for every customer.

Our Brands & Businesses

In addition to the for-sale and rental listings on Zillow.com, Zillow Home Loans, Zillow’s affiliated lender, provides mortgage pre-approvals and financing, and Zillow Premier Agent offers support through a trusted network of real estate professionals.

Other consumer brands include Trulia, StreetEasy and HotPads.

Our Brands and Businesses (1)

Our Real Estate Software

ShowingTime+ and our other businesses provide products and services to help real estate professionals streamline their businesses and deliver elevated experiences to their customers. The ShowingTime+ technology suite includes ShowingTime, dotloop, Bridge Interactive, Listing Media Services, Listing Showcase and more.

Our Brands and Businesses (2)

Our Milestones

  1. 2005April

    Rich Barton and Lloyd Frink begin assembling a team to revolutionize the way people search and shop for homes.

  2. 2006February

    Zillow launches, attracting more than 1 million visitors within the first three days, ultimately overloading the servers and crashing the website. Two days later, Zillow welcomes its millionth visitor.

  3. 2007December

    Zillow launches Smart Search, a dynamic new version of its search system, developed to make it easier for customers to find the homes most relevant to them.

  4. 2008April

    Zillow launches Mortgage Marketplace, a free and transparent tool that allows borrowers to request anonymous and hassle-free mortgage loan quotes from lenders directly through Zillow.

  5. 2009April

    Zillow launches the Zillow iPhone app with dynamic map technologies, delivering data on 88 million homes directly into users’ hands.

  6. December

    Zillow adds rental listings to its database, which now includes more than 90 million homes. Buyers, sellers and renters can now search for both homes for sale and rental homes on Zillow.

  7. 2010April

    Steve Jobs shows off Zillow on the iPad during Apple’s OS 4.0 event.

  8. September

    Zillow’s first CEO, Rich Barton, becomes executive chair of the board, and Spencer Rascoff becomes CEO of Zillow.

  9. 2011January

    Zillow launches agent ratings and reviews, giving home buyers and sellers the ability to search for and find local real estate agents based on reviews from former clients.

  10. June

    Zillow adds Zestimate home valuations to more than 25 million new homes and improves Zestimate accuracy to 8.5% nationwide.

  11. July

    Zillow becomes a public company, trading on NASDAQ under the ticker symbol “Z.”

  12. 2012April

    Zillow launches the first mobile app for rentals.

  13. November

    Zillow acquires HotPads, expanding the size of its growing rental audience and extending the reach of its marketing tools and productivity solutions for rental professionals.

  14. 2013August

    Zillow acquires StreetEasy, New York City's leading real estate marketplace.

  15. 2014March

    Zillow launches its mortgage pre-approval tool for home shoppers.

  16. 2015January

    Zillow CEO Spencer Rascoff and Chief Economist Stan Humphries’ book “Zillow Talk: The New Rules of Real Estate” hits newsstands, debuting as No. 2 on The New York Times Best Sellers list.

  17. February

    Zillow acquires Trulia and announces the formation of Zillow Group, a portfolio of real estate and home-related brands.

  18. September

    Zillow unveils the Premier Agent platform.

  19. 2016June

    Zillow boosts the accuracy of the Zestimate model with an update to the algorithm, improving median error rate to 6%.

  20. December

    Zillow signs the White House Equal Pay Pledge.

  21. 2017October

    Zillow Group pledges $5 million in cash and in-kind contributions to address housing insecurity as part of the company’s first social impact program.

  22. 2018October

    Zillow begins to add Canadian listings to its mobile app and website.

  23. November

    Zillow Group acquires Mortgage Lenders of America, making it possible to finance a home directly through Zillow’s new affiliated mortgage lender.

  24. 2019February

    Rich Barton returns as CEO of Zillow Group to lead the company’s work in transforming how people move; Lloyd Frink is named executive chairman.

  25. April

    Zillow renames its affiliated lender Zillow Home Loans, allowing home shoppers the opportunity to get financing directly from a Zillow affiliate.

  26. April

    Zillow launches AI-powered 3D Home Tours across the U.S. and Canada, giving millions of home buyers and sellers access to immersive virtual home tours.

  27. August

    Zillow Group releases its inaugural Sustainability Report, which details the company’s commitment to environmental, social impact and governance practices.

  28. 2020April

    Zillow launches new digital renter tools, including a lease uploader and online signing, to help renters move during COVID-19.

  29. June

    Zillow expands fair housing advocacy, adding information about local legal protections for the LGBTQ community on all listings.

  30. July

    Zillow Group moves to the cloud (Cloud HQ) and announces that most employees will have the flexibility to work from home indefinitely.

  31. 2021January

    Zillow joins the National Association of Realtors, integrating listings from MLS databases nationwide into Zillow.com.

  32. January

    Zillow expands fair housing advocacy, adding information about local legal protections for source of income to rental listings.

  33. June

    Zillow launches Neural Zestimate, a new model to help the Zestimate better react to the housing market, improving median error rate to 6.9%.

  34. October

    Zillow Group acquires ShowingTime, the industry leader in home-touring technology.

  35. 2022February

    Zillow shares its vision for the future of home buying, selling and renting: the “housing super app.”

  36. September

    Zillow Group launches ShowingTime+ to bring together leading industry software tools in a single, streamlined brand.

  37. 2023January

    Zillow’s new AI-powered natural language search is a first in real estate.

  38. March

    Zillow launches a new selling experience, giving home sellers the choice between a cash offer from Opendoor and the option to work with a Zillow Premier Agent.

  39. 2022December

    Zillow Group acquires VRX Media to create national photographer network and elevate listing media through the ShowingTime+ brand.

  40. 2023August

    Zillow Group acquires Aryeo, a leading real estate media software platform, to join ShowingTime+ and help deliver richer home-shopping experiences.

  41. 2023December

    Zillow Group acquires Follow Up Boss, one of real estate’s leading customer relationship management (CRM) systems, designed to enable agents to better serve their customers and grow their businesses.

Our Brands and Businesses (2024)

FAQs

What are the three questions you need to ask about your brand? ›

The key questions you need to ask about your brand—Have we established a frame? Are we leveraging our points of parity? Are the points of difference compelling?

Get More Info Here ›
How important are brands to you? ›

The Importance of Branding. Your brand is arguably one of your organization's most important assets. It gives your organization an identity, makes your business memorable, encourages consumers to buy from you, supports your marketing and advertising, and brings your employees pride.

Explore More ›
What is brand answers? ›

BRANDanswers is a company that is focused on enabling the design and delivery of multi-sided platforms.

Read More ›
What is a strong brand vs weak brand? ›

Strong thoughts and feelings are usually associated with these brands as the customers are usually very loyal to the brand. It can be said that these brands are dependable and deliver consistently. Weak brands have low emotional commitment, have 'spotty' reputations and create doubt.

Know More ›
What are the 3 C's of a brand? ›

The three Cs are: clarity, consistency, and constancy. Does your brand pass the Three C Test? Strong brands are clear about what they are and what they are not. They understand their unique promise of value.

Discover More ›
What is the 3 brand rule? ›

The Rule of 3 is a simple yet powerful concept that marketers can leverage to create compelling advertising campaigns. By simplifying communication, enhancing memorability, and creating emotional appeal, this principle allows brands to effectively connect with their target audience and leave a lasting impression.

Get More Info ›
How do you answer what is your brand? ›

A personal brand statement is 1-3 sentences that explain what you do and why you are unique in your field. It sums up your experience, your skills, and your passion so that people can easily understand who you are and what you offer.

Read More ›
What is brand value answer? ›

Brand value is the monetary worth of your brand, if you were to sell it. If your company were to merge or be bought out by another business, and they wanted to use your name, logo, and brand identity to sell products or services, your brand value would be the amount they would pay you for that right.

Explore More ›
What defines your brand? ›

Your brand is the image customers have of your business, so take the time to define it thoughtfully and early, before the market does it for you. That way, your company's image will be what you intend it to be. It should be strategic and intentional.

Know More ›
What weakens a brand? ›

2. You Lack Brand Consistency. Failure to unify elements of your brand will result in a weak brand. To build a strong brand you need to focus on brand consistency.

Keep Reading ›

What brand is the strongest? ›

The 2024 World's Strongest Brands

WeChat from China is the 2024 strongest brand in the world, earning a brand index score of 94.3 out of 100 and the associated brand strength rating of AAA+. An amazing 81% of respondents surveyed in China are current users of WeChat.

Learn More Now ›
What is a powerful personal brand? ›

Strong personal brands are also consistent. They are always who they say they are in all that they do. Consistently presenting and expressing your personal brand reinforces your brand message and helps you build trust and credibility with the people you hope to influence.

See More ›
What is the rule of 3 in branding? ›

Use three positive claims about your product in your messages (e.g. ads, website, packaging) to maximize how persuasive you are. If you use less than three, you miss out on being more persuasive. If you use more than three, people become skeptical and you undermine the whole message.

Learn More ›
What are the 3 most important things when developing a brand? ›

Let's look at some of them.
  • Brand Positioning. Before starting a business, always remember that there are several other businesses that are offering the same products or services as you are. ...
  • Brand Personality. Another very important factor to consider when branding your business is your brand personality. ...
  • Brand Promise.
Feb 10, 2022

Continue Reading ›
What are the 3 most important aspects of your own personal brand? ›

To establish brand recognition with your target audience and build trust with your customers, you need to have a story, know your niche and, most importantly, be authentic.

Continue Reading ›
What are the three 3 objectives of branding? ›

The 3 main goals of branding for a business are to influence people's associations and feelings about the brand, to create a distinct identity and to build loyalty over time.

Discover More Details ›

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